Estée Lauder
Estée Lauder Is Acquiring DECIEM Beauty Group For $2.2 Billion
11 days ago | By New Beauty
The Estée Lauder Companies has signed an agreement with DECIEM Beauty Group, the digitally driven company behind fan-favorite brands including The Ordinary and NIOD, with plans to eventually acquire the brand in full.
Per a recent release, the “first phase” in this venture includes ELC increasing their active investment in DECIEM from approximately 26 percent to 76 percent, which will cost about $2.2 billion. After this step is complete in June of 2021, ELC will purchase DECIEM in full after a three-year period, which they're calling the “second phase.” The purchase price for the remaining...
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