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With Bold Lips on the Back Burner, Is Nail Polish the New Lipstick?

One year ago   |   By Pop Sugar

There's a theory called the "lipstick index" or "lipstick effect," which states that in a time of economic crisis, people will cut back on expensive, big-ticket luxury items but still spend money on small indulgences, like lipstick. This theory dates all the way back to the 20th century and the Great Depression, but we've seen it play out many different times in history. For example, in 2008 after the big stock market crash, L'Oréal reported a 5.3 percent growth in sales. The idea is that small, feel-good items like a lip product can help boost spirits, therefore, people still think...
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