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I Tested Rare Beauty's "Lip Soufflés" in 4 Shades, and Yes, They're Worth the Hype

One year ago   |   By Pop Sugar

My first instinct when a celebrity announces a sharp left turn into the cosmetics industry is a slight eyebrow raise. I'm all for people pursuing passion projects, but makeup artists, cosmetic scientists, and Rihanna have us pretty much covered on the product development front, right? How many celebrity beauty brands does the world need?
But from the moment tiny previews of Selena Gomez's Rare Beauty line started trickling in online, I was intrigued. Chic, minimalist packaging and a foundation range boasting 48 shades? Promising indeed. When the opportunity popped up to receive Rare Beauty...
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