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Chanel's New Lipscanner Technology Is Proof That Virtual Reality Beauty Testing Is Here to Stay

13 days ago   |   By Pop Sugar

AI, AR, VR, or any form of virtual reality, isn't a new concept within the beauty industry, but it certainly is a remarkable one. Virtual reality has always stirred a web of speculation and curiosity amongst tech-savvy enthusiasts, and whether the enriching digital-based experience was put to the test by mass brands like Nike and IKEA, or luxury fashion houses such as Gucci and Louis Vuitton, augmented reality is the once-niche concept that is turning traditional ways of shopping and experiencing products into a revolutionary trend.
It isn't surprising that the pandemic has helped...
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