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Sephora's First-Ever “Social Darlings” Are a Dream Team of Beauty Bosses: EXCLUSIVE

14 days ago   |   By Daily Makeover

Previously, only the major beauty companies released buzzy products-L'Oréal, Unilever and Estée Lauder, to name a few. Now, beauty influencers and celebrities with a big enough following can release a brand on their own. It sometimes works well and sometimes doesn't. Sephora is banking on those big beauty bloggers with its newest project called Social Darlings. It features 13 social-driven brands and the products you usually double tap on Instagram, all showcased in towers as soon as you walk into the store.
Social Darlings highlights products exclusive to Sephora , including totally new...
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