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John Boyega Steps Down as Jo Malone's Global Ambassador

14 days ago   |   By Pop Sugar

Update : John Boyega has stepped down as Jo Malone's global ambassador after it emerged he was cut from the brand's advertising campaign in China, whilst still using the original campaign's concept - which he ideated and was based on his own personal story - without his consent or knowledge. He announced his resignation in a series of tweets.
"decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong. The film celebrated my personal story- showcasing my hometown, including my friends...
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