Origins

MAC's OG Viva Glam With RuPaul Is Making a Comeback

7 days ago   |   By Pop Sugar

In 1994, MAC Cosmetics released a product that was revolutionary and became an integral part of the brand's identity: Viva Glam Lipstick. The lipstick was a deep-red hue and a collaboration with drag queen RuPaul to promote the new shade. But that wasn't the unprecedented part: the brand also donated 100 percent of the proceeds from each lipstick to the MAC AIDS Fund to improve the lives of those with HIV and AIDS.
In honor of the line's 25th anniversary, the brand has something extra special planned. For this year's lipstick hue, the brand is bringing back the OG shade that started it all...
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