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How a Rare Phenomenon Led to Valentino's Brand Scent

6 years ago   |   By The Coveteur

For a couture show, every little detail is carefully thought out and considered. You've seen Dior and I -or, if you haven't -and just take a peek inside Chanel's atelier to get an indication of how much work goes into a collection and its presentation. But here's a detail we're going to bet you haven't thought of before: scent.
Creating brand fragrances is big business and one that companies as big as Cadillac are getting into-in large part thanks to the twin sisters behind 12.29 , a fragrance company that creates custom scentsfor brands as varied as Opening Ceremony, Art Basel and the...
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