Sephora

9 Celebrity-Led Beauty Brands Taking the Crown This Year

25 days ago   |   By The Coveteur

It's a hype like none other-when your favorite celeb or notable influencer announces they're stepping into the beauty space, you don't just sit around waiting for the new products to fall into your lap; you count your coins and make your way to the nearest Ulta or Sephora. The wonderful thing about the beauty industry is that while the work is being done to make the lane more inclusive, it's something of an open invitation for all who are looking to expand their personal brand. Besides, there are so many aspects to consider when promoting self-care, beauty, and hair maintenance. Everyone...
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