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Tarte's New Mascara Gave Us Eyelashes So Fierce, Beyoncé Would Approve of Them

6 days ago   |   By Pop Sugar

Three things came to mind when I first tested Tarte's new mascara, the Big Ego : highlighter markers, my lost eyelash curler, and Beyoncé.
The mascara reminded me of the office staple for obvious reasons - its neon tube looked exactly like the pink one by Hi-Lite - but inside, and you'll find an hourglass-shaped spoolie. The brand promised that this brush would "the curves of your lash line to build root to tip volume," thanks to its "twisted double-fiber bristle brush for max pigment load," and it followed through. As I swept the brush from the roots to the tips my eyelashes, I saw a...
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