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3 Questions to Ask Before Investing in a Beauty Brand, Because High Expectations Are a Good Thing

10 days ago   |   By Pop Sugar

We're not afraid to admit that we have high standards. In 2020, who doesn't? It's simply a sign of the times to expect more from brands you love, especially beauty brands.
Maybe a few years ago, the most research you would do for a product or brand included a brief skim of customer reviews to ensure that the $28 foundation you really wanted to buy would work with your skin type, but it would usually stop there. Now, we're digging deeper because, let's face it, we're holding brands to the same standards as the friends we associate with, the clothing we buy , and even the cell carrier...
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