Skin

PÜR is Launching 100 Foundation Shades and We're Shook

7 days ago   |   By Daily Makeover

In 2019, if a brand doesn't release at least 40 shades during a foundation launch, we're giving it serious side eye. Thanks to companies such as Make Up For Ever, Fenty and MAC, at least 40 is the norm, and often even more than that. Taking it even further is PÜR Love Your Selfie Foundation and Concealer , launching this month. PÜR is rolling out a whopping 100 shades of its record-breaking 4-in-1 complexion product.
What makes it so multi-use? The brand promises foundation, skincare, concealer, and longwear. The typical foundation pump allows you to cover your skin, creating an even tone...
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