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The Makers of Botox Have a New Brand Identity

24 days ago   |   By New Beauty

Allergan Aesthetics, which was acquired by AbbVie earlier this year, announced today that it's introducing its new global brand identity with the goal of empowering confidence. Central to the new campaign is refreshed imagery and content that celebrates “ real people across different ethnicities, genders and skin tones ,” which Allergan hopes will drive home the fact that they are creating “science-backed aesthetic medicine for people of every background.”
“Empowering confidence is important to our work and our industry. We believe this new brand brings that purpose to life for colleagues...
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