Skin

There's a Reason This Primer Has Been All Over Your TikTok Feed

9 days ago   |   By Pop Sugar

If you are into beauty and spend countless hours each day scrolling through the rabbit hole that is TikTok, there's probably one makeup product you've been seeing all over your feed: the e.l.f. Cosmetics Putty Primer. You may have come across the elfvanishingact challenge recently that has people using the primer to make things in their lives "disappear," but challenge aside, it's one makeup product TikTokers love to love. Alongside the iconic OG Poreless Putty Primer , there's also the new Matte Putty Primer and Luminous Putty Primer. Primers, in general, are formulated to grip makeup so...
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