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I'm Calling It Now: Lily Pulitzer Is About To Be Cool Again

5 days ago   |   By Daily Makeover

Somehow, in a sea of preppy stereotypes and high price points, the true essence of Lily Pulitzer was lost. A brand meant to be a celebration of color, pattern and life turned into a signifier of upper echelon wealth and summer homes in the Hamptons. Growing up, there were years when I would've given anything for a Lily dress to live in all summer long-and there were also years when I wouldn't have been caught dead in something so preppy.
Polarizing as it may be, Lilly Pulitzer has managed to stand the test of time, even if their customer base has dwindled down to prepsters alone. When Palm...
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