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How IT Cosmetics Founder Jamie Kern Lima Is Inspiring Women Everywhere All Over Again

10 days ago   |   By New Beauty

Not one page into Jamie Kern Lima's new book Believe It and I'm ready to follow this woman to the ends of the earth. Much like Oprah, Lima has that relatability that makes you feel seen, heard and understood, all the while telling you the stories of her setbacks, triumphs and history building one of the most successful beauty brands in recent history. Today, five years after selling IT Cosmetics to L'Oréal, the brand founder and beautypreneur has switched gears-sort of. Instead of inspiring the masses to say “Bye Bye” to their skin concerns, she's inspiring us to say “Hello” to our dreams...
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