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WNBA Players Are the Real Stars of Glossier's New Body Hero Campaign

6 days ago   |   By Daily Makeover

To launch its newest body products, adding to the current cult-favorites, Glossier didn't just hire models. Instead, the brand joined forces with the powerful women of the WNBA for the new Glossier Body Hero campaign. Back in 2017, Glossier launched its body products with billboards featuring nude people who inspired the brand. Glossier is taking that one step further by including WNBA stars as well as a group it calls Body Heroes, such as a nurse, an artist and a student. Real bodies in beauty campaigns? Yes, please.
Players let Glossier into their “wubble” to show how they get ready and...
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