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Laura Geller's Holiday Campaign Features 7 Trans and Cisgender Homeless Women

3 days ago   |   By Pop Sugar

The holidays are a season of giving, and this year Laura Geller Beauty decided to give back by joining forces with Beauty 2 The Streetz. The LA-based non-profit - led by founder Shirley Raines - serves the city's homeless population by offering neccessities like hot meals and showers, paired with beauty treatments. For Laura Geller's 2019 holiday campaign, the brand featured seven trans and cisgender women from Skid Row who embody the "Makeup Means Something" message .
In addition to highlighting the beauty of these women, the "Makeup Means Something" campaign is meant to shine a light on...
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